Latest  News


Salt Awareness Week 2017: Government data shows that crisps and other savoury snacks  contribute just 2 to 4% of UK salt intakes.

A new survey by Consensus Action on Salt and Health (CASH), based at Queen Mary University, has found that consumers’ awareness of foods contributing high amounts to salt intakes remains poor.

In a press release issued on 20 March 20171 CASH stated that in its survey 16% of the general population believed that “Crisps and other savoury snacks” contributed the most to the salt intake of people in the UK.

In fact, according to the latest National Diet & Nutrition Survey ([2012/13 -2013/14 combined data set], published 9 September 2016), “Crisps and other savoury snacks” contributed just 2 to 4% of the sodium (salt) intake from food for all age groups.

Meat and meats products were the largest contributor to sodium (salt) intake from food for all age groups, providing 22 to 29%, with bread and bread products contributing 15 to 17% of the sodium (salt) intake from food for all age groups.

“Crisps and other savoury snacks” are not one of the largest contributors to dietary salt intakes, because they are typically eaten in small amounts2. Other common everyday foodstuffs such as bread, meats and cheese may contain more salt, or else contribute more to dietary intakes because they are consumed in much larger amounts.

Since 1991 UK manufacturers have voluntarily reduced the amount of salt in standard crisps by over 50%.  The sector has met the Department of Health’s salt reduction targets for 2012 and continues to work towards the 2017 targets.


2 According to the NDNS the average adult man eats the equivalent of 9g of crisps and savoury snacks per day and the average adult woman eats 6g per day.  78% (units) of crisps, savoury snacks and snacks are sold in multipacks, and the average weight of a pack within these multipacks is around 24g.

SNACKEX 2017 Welcomes you to VIENNA

SNACKEX will open its doors to the savoury snacks industry on 21 June 2017.

With just weeks to go if you have not registered yet, just consider why you must attend this event:

  • Hear from keynote speaker, Ken Hughes, a renowned expert on shopping behaviour
  • Visit our biggest ever trade fair, with over 130 of the leading providers of snack manufacturing technology, services and innovations
  • Attend a carefully compiled conference programme to help you ‘Discover Tomorrow’s Snacking’, and identify actions that snack makers should consider taking to stay ahead of the market
  • Hear top speakers from Mintel, Euromonitor, Kantar, Rabobank among others
  • Best practice learning provided by the show floor workshop programme
  • Benefit from networking opportunities, and social functions which mix business with pleasure
  • Snack sector professionals from more than 70 countries will participate
  • SNACKEX is the only event in Europe fully dedicated to our sector

Remember that only conference delegates purchasing the all-inclusive ticket have access to all areas and all SNACKEX functions. To register for the conference please click here

Visiting the trade fair will enable you to source the latest products, meet new and current suppliers, view innovations and experience new technology. To register for the trade fair please click here

Remember to follow SNACKEX on twitter and visit the website regularly for all the latest updates.

Floor planBooking formWebsite


New member - Pipers

Pipers Crisps Joins SNACMA

SNACMA is delighted to welcome its newest member, Pipers Crisps Company, to its board. Pipers joins our association, which collectively represents the United Kingdom’s main savoury snack manufacturers who together account for well over 90% of all sales.

The Pipers’ story began in 2004 when three farmers joined forces to produce great tasting, quality crisps using local potatoes. Since then Pipers has grown to become a significant business, based in rural Lincolnshire, employing over 75 local people.

Pipers works with carefully selected flavour partners who care as much about the authenticity of their products as the crisp maker does about theirs. There is a shared passion about delivering the best possible taste and quality; no gimmicks, just great crisps as they should taste. As a result, Pipers’ premium crisps have become renowned for their crunch, their full-bodied flavours and their rich, golden colours.

Pipers’ crisps are most often found in foodservice and independent food retailers, ranging from coffee shops and farm shops to pubs and bars. Pipers delivers directly from a number of regional hubs across the UK using its own vans, as well as supplying through distribution partners. The company also exports extensively, now selling to 32 countries worldwide.

Pipers Crisps recently launched their Atlas Mountains Wild Thyme & Rosemary flavour, the latest addition to their range of award-winning flavours which, between them, have won 31gold Great Taste Awards since 2007.

Director, Alex Albone said: “We are delighted to join SNACMA, the industry’s leading trade association. As a small but fast growing company, being a member of SNACMA means we can not only contribute to a strong industry voice, but also benefit from the advice and shared experiences that the trade body offers.”

Dr Sharon Hall, Director General at SNACMA, said: “It is very exciting to have another new Member join SNACMA this year and we are delighted that Pipers Crisps Company have joined the association. I look forward to working with our new and current members to ensure that we continue to provide support for the industry.”

Latest SNACMA Brochure launched

It is our privilege to introduce our newest information brochure History and Fun Facts 

This brochure is all about our products: It provides a brief history of the savoury snacks industry, both globally and within the UK, and also some key facts and information regarding the origins of many of our most popular savoury snack foods.

FoodDrinkEurope publishes revised Acrylamide Toolbox

On 10 January 2014 FoodDrinkEurope and the European Commission jointly issued a revised version of the FoodDrinkEurope ‘Acrylamide Toolbox’.  This takes into account the latest scientific and technological developments available to manufacturers to help them mitigate against acrylamide formation in their products.

Stakeholders are reminded that, FoodDrinkEurope have also published a set of pamphlets for Small and Medium Enterprises (SMEs).  The pamphlets cover five food categories, including potato crisps, and were produced by the relevant European Trade associations working under the FoodDrinkEurope umbrella.

The pamphlets are available in 24 European languages on the European Commission’s website.

*In 2011, the UK Snack, Nut and Crisp Manufacturers’ Association (SNACMA) partnered with the UK Food and Drink Federation to produce a series of webinars looking at the latest developments relating to acrylamide, and at the tools available for manufacturers to manage this potential contaminant.  These webinars can be viewed on the FDF website here

Contact Us

6th Floor 
10 Bloomsbury Way 
London, WC1A 2SL
Tel: +44 (0)20 7420 7223